Tourism, particularly winter tourism, faces pressing ecological and environmental challenges. Climate change is a primary concern, as rising temperatures and unpredictable weather patterns reduce snowfall and shorten winter seasons. This threatens the viability of ski resorts and winter sports, leading to economic and environmental consequences for regions dependent on winter tourism.

Resource consumption in tourism, including water, energy, and land, is substantial. Ski resorts often rely on artificial snow production, which consumes large amounts of water and energy, exacerbating resource depletion. Habitat destruction from resort construction and expansion disrupts local ecosystems, affecting wildlife and biodiversity.

Carbon emissions from travel, particularly air travel and car journeys to remote destinations, significantly contribute to greenhouse gas emissions and climate change. Waste generation from tourists, including plastic waste, food waste, and general litter, strains local waste management systems and pollutes natural environments.

Overtourism can lead to the degradation of natural landscapes and cultural sites, putting pressure on local resources and infrastructure. Soil erosion and vegetation loss from high foot traffic and skiing activities further impact the environment.

It is necessary to promote more local and ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation.

To address these challenges, the tourism industry can adopt sustainable practices, such as promoting eco-friendly transportation, enhancing waste management, investing in renewable energy, and supporting conservation efforts. Encouraging off-season tourism and diversifying activities can also reduce the environmental impact of winter tourism.